by Scott Tappan | Jun 29, 2024 | Sales Growth
Clear messaging is crucial for business success. Two key components of effective messaging are the value proposition and the positioning statement. Understanding the differences and how to craft each can significantly impact your business strategy and marketing...
by Scott Tappan | May 7, 2023 | Process, Results, Sales Structure, Sales Team
For any sales organization, prospective buyers come in two flavors: those who have already bought from your company, and those who haven’t. It’s no secret that many companies expend tremendous resources – in time, money, and sales rep blood, sweat, and...
by Scott Tappan | Mar 31, 2023 | Process, Results, Sales Growth, Sales Structure
Is your sales process effective and efficient? Or is it missing critical factors that could help accelerate your sales growth? If you aren’t sure how to answer these questions, your sales process – and your company’s overall sales performance – could suffer. Here’s a...
by Scott Tappan | Feb 27, 2023 | Process, Sales Structure
Do you have a “sales action plan?” If not, or if you don’t fully understand the difference between a sales plan and a sales action plan, here are some essential insights for how to make an action plan to increase sales. Is There a Difference Between a Sales Plan and a...
by Scott Tappan | Jan 13, 2023 | Economy, Leadership, Pricing
Even in the best economic times, it’s not uncommon for clients and buyers to seek business discounts on your products or service solutions. From their perspective, there can be many reasons to ask for better pricing: lack of perceived value, insufficient funds, better...
